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Ever since I have been consciously capable of intellectual thinking, I have had a deep interest in systems—understanding, organizing, developing and adapting them. Everything from legos to mathematics to social/cultural cognition. Although the basic initial idea has been expanded on, it is in the general, continuous vein of thought about systems that I naturally happened on this project idea.
The basic overarching idea is to take an inanimate, inorganic object and to personify, classify and describe it and all of its variations (“species,” if you will) as a taxonomic family of biological organisms. The research of three objects in total would be headed by a fake organization called the Macrosyntherid Research Group (MRG), with its own logo and identity. A research journal of three sections, each with its own flavor yet cohesive as a series, was written and designed to introduce the MRG's research. Here is the group's mission statement:
The human race has achieved great feats in the world of science. Yet, even with our advanced brains and brilliant minds, there is much we fail to understand, or more importantly, much for which we have only scratched the surface. It appears we simply do not know what is going on within even common everyday "objects."
The Macrosyntherid Research Group (MRG) was formed in 2012 when its founder was using a hairbrush to straighten out her hair and began thinking about the way a hairbrush or comb eliminates waste materials and redistributes oil throughout hair. What facilitates this process? Could there be a well-oiled mechanism or an intricate interaction going on within that is invisible to the naked eye? Just as it was revealed that there is a world of microsyntherids such as the bread clip (Occulupanid), found to be a parasitoid generally feeding on bagged pastries in supermarkets[1], it turns out there is a vast number of macrosyntherids in existence that we have yet to discover. Once this idea was posited, we had countless inquiries come in about other similar mysteries, from how sound is delivered from a device to the ear via headphones to the way hangers seem to replicate, and sometimes disappear, inside closets[2].
This exhibition, with its scientific yet reader-friendly research journal and accompanying live specimen, is an introduction to the type of research MRG is involved in and an invitation to explore the unlimited possibilities and solutions that can be reached by looking at everyday things at a different scale or from a different perspective.
1 The Holotypic Occlupanid Research Group. (2011, July). What are Occlupanids? Retrieved from http://www.horg.com/horg/?page_id=2
2 Walters, Christian. (1999, October). Where the hell are my socks? Retrieved from http://www.netfunny.com/rhf/jokes/90q3/socks.html
Exhibition Design, Graphic Design, Print Design2013 -
Extraclear was a final project in a lettering and typography class I took last semester (Lettering & Type with Bruce Willen and Nolen Strals, MICA). The main purpose of this typeface is legibility. Gathering what I knew, new research I did on legibility and common sense, I tried my hand in FontLab Studio (so fun!) to design these letterforms. A few of the letters, like the y and others, are still pretty wonky, and the punctuation was thrown together without much direction. I'm trying to figure out where I should be heading from here to get this closer to completion.
Thanks in advance for any and all help!Graphic Design, Typography2013 -
I was somehow pulled into a fascination with the idea that everyday household objects we do not think twice about could be personified and classified as a newly discovered class of organisms. I set out to first study these creatures in the field and to publicly document my findings in a field guide. This idea led to my initial MICA degree project idea: "An illustrated field guide to Sebophagids." The identity I gave to this body of organisms is stated in the poster and again, below, for clarity:
"SEBOPHAGIDS — The fairly large taxonomic group of sebophilic macrosyntherids of the family Sebophagidae, identified by their mutualistic service-resource relationship with the terminal hair of humans (Homo sapiens). [from the Latin sebo- = “sebum” phag- = “eating,” and -id = “belonging to, connected with, member of a group or class.”]"
This poster served as a visual direction of the rest of the project, which eventually evolved into an even larger monster (as shown in the project called "Recent Projects of the Macrosyntherid Research Group" in my portfolio).Graphic Design, Print Design, Typography2013 -
The assignment of creating at least 10 letters of the alphabet (must include H, K, M, O, R and S) using a technique, media, or method that involves neither drawing or other standard letter-making techniques, nor any analog or digital drawing/art tools was given in Lettering & Typography, a class taught by Bruce Willen and Nolen Strals of Post Typography at MICA during the Spring 2013 semester. The other requirement was to create/present all of our letters to spell a word or phrase. To make things interesting, the one additional rule I set for the project on my own was that the outcome must be unpredictable, meaning the process could not reveal what the final letterforms would look like. After finding that working with my hands would not easily allow me to relinquish enough control, I decided to use my feet instead. (The phrase refers to it being 28 degrees outside when I performed this experiment.)Graphic Design2013 -
On Writing is the unique idea of a design of a hybrid journal/book for the writer looking for an inspirational and useful notebook. From the foreword of the journal/book: "As a journal, it is practical for use as it is printed on acid-free, ink- and pencil-friendly Rives BFK Lightweight paper in Buff, set at the appropriate size of 8.5" × 6.5", and bound to be durable. As a book, it is full of essays on writing, quotes about writing, and resources such as lists and tips. It also borrows design and organization cues from traditional books." All of the content was culled, curated and organized to best fit my vision for the journal/book. A couple of the features worth noting are the popular idioms placed near the outside border and running through the book on all non-divider pages in alphabetical order and the endpapers, which were handwritten and scanned; the front endpaper is an excerpt from Hamlet's famous "To be, or not to be" soliloquy by Shakespeare, and the back endpaper is an excerpt from Dr. Seuss' Cat in the Hat.Graphic Design, Print Design, Typography2013 -
Asked to create a set of numerals to be used on any cube-shaped application, I bought several pounds of chocolate, mixed them to different percentages of cacao content (altogether showing the full range of numerals), and poured into cubed silicone trays. I merged slab serif elements, some elegant swooshes and a uniform stroke width throughout to come up with a design I found appropriate for chocolate. Then I created the simple packaging that suited both the numerals and the chocolate cubes in order to gift as little holiday treats.Graphic Design, Packaging2013 -
This project was aimed at exploring various ways to manipulate typography to depict the city of Olinda, as described below in an excerpt from Italo Calvino's novel Invisible Cities:
"In Olinda, if you go out with a magnifying glass and hunt carefully, you may find somewhere a point no bigger than the head of a pin which, if you look at it slightly enlarged, reveals within itself the roofs, the antennas, the skylights, the gardens, the pools, the streamers across the streets, the kiosks in the squeares, the horse-racing track. That point does not remain there: a year later you will find it the size of half a lemon, then as large as a mushroom, then a soup plate. And then it becomes a full-size city, enclosed within the earlier city: a new city that forces its way ahead in the earlier city and presses its way toward the outside.
Olinda is certainly not the only city that grows in concentric circles, like tree trunks which each year add one more ring. But in other cities there remains, in the center, the old narrow girdle of the walls from which the withered spires rise, the towers, the tiled roofs, the domes, while the new quarters sprawl around them like a loosened belt. Not Olinda: the old walls expand bearing the old quarters with them, enlarged but maintaining their proportions an a broader horizon at the edges of the city; they surround the slightly newer quarters, which also grew up on the margins and became thinner to make room for still more recent ones pressing from inside; and so, on and on, to the heart of the city, a totally new Olinda which, in its reduced dimensions retains the features and the flow of lymph of the first Olinda and of all the Olindas that have blossomed one from the other; and within this innermost circle there are always blossoming—though it is hard to discern them—the next Olinda and those that will grow after it."
It was completed before the Olinda identity project and served as a way to better understand the city. The booklet folds out into a poster on the reverse side, to represent the growing nature of Olinda.Graphic Design, Print Design, Typography2013 -
Inspired by the idea of a bakery/café that would be a place of both work and play, the bakery café brand identity incorporates a logo and design elements that refer to this idea and the name of the establishment. The colors, motifs and materials used are meant to feel natural, homemade and local, while maintaining a current look.Graphic Design, Typography, Web Design2013 -
Using my then-current logomark (made of pieces of one square), I created a self-promotional packet for an internship/job fair held at MICA. The folder opens up, revealing a reiteration of the logomark, with the M as the left pocket and the K as the flap that holds the business card. The same mark used as the M in the logomark is used as the E, M and W in email, mobile and website on the back of the business card. A thick yellow card stock is sandwiched between two thinner pieces of white card stock to produce a weighty business card. Inside the left pocket is my résumé.Graphic Design, Print Design2013 -
The invite, a project given by designer Tim Goodman in a workshop for Flex Design at MICA in the Spring 2012 semester, is a balance of referencing the painter's work and its subject matter of light, silence, intimate interior spaces and nostalgia, while not overpowering or using the work itself. It emulates the feelings that well up when I view the artist’s work, in the most simple and authentic way. Due to the sparse nature of the design, I made sure to insure that every element/decision, from printing on canvas paper to the quiet, non-disruptive type, was deliberate and intentional.Graphic Design, Print Design, Typography2013 -
Inspired by the images that generated in my head as I read specific sections of the story, I translated the imagery in evocative ways using mostly typography.Graphic Design, Typography2013
All works © 2010–2014 Minhee Kim
